The time for print media has long gone by. However, TIME has proven to stay on its feet even after the mass distribution of online and digital media access. Against all odds, the 11th most popular tabloid based in the USA has retained and hosts a 20 million strong subscription worldwide. The magazine was first launched in 1923 and has been a source of entertainment and information for its users ever since. Most of the TIME subscribers have turned towards its digital publications. However, it remains the top choice for avid readers and industry leaders.

According to a survey conducted in 2013, a dominant majority of TIME readers belonged to the Millennials generation. To date, TIME has managed to sway the vote of readers in its favor with its attention-grabbing headlines, Insider’s information, and tempting covers. Recently, the TIME has become the center of attention among crypto experts as it has shown an interest in hiring a new CFO to the reporter’s desk with a background in cryptocurrencies.

The Change of TIME towards Crypto

In the aftermath of COVID’s economic destruction, the dollar has continued to devalue. On the other hand, many cryptocurrencies have managed to stay afloat and even showed brilliant progress for the duration of this period. More and more investors from noteworthy organizations have been taking an interest in crypto assets. As different blockchains are being introduced to the financial stage, it would be an arresting spectacle to witness the one that ends up changing the course of history.  

Such speculation requires continuous reporting and updating as every crypto show-down is worthy of attention and feedback from the audiences. At the moment, most crypto reporting is done through specific-niche digital platforms that are littered with coders and IT-professionals. However, the interest of publications like TIME could play an important role in the transition of cryptocurrencies to the mainstream media and drawing-room discussions.

The TIME Cover NFTs

A LinkedIn job posting by TIME Magazine calling for applicants who have a background in Bitcoin and other cryptocurrencies appeared on 22nd March 2021. The announcement also suggests that the candidate must be comfortable with the digital asset transition. It seems highly probable that the current position signals towards a crypto column that is in line with the TIME readership’s popular demand. On the other hand, TIME has also announced an auction of three NFTs covers.

So Far, TIME covers have managed to increase the interaction with the readers and raise some important political and socio-economical questions. The biddings for the Non-fungible token magazine covers have already started to pour in from all over the world. The highest bidder to date was registered at 20 ETH ($35,000); it would be interesting to notice higher bids until the closing date on March 24th.