Many enterprises have pictured the NFT space as their next destination to market their products and services. The NFT is now a booming ecosystem with many businesses.

Samsung is moving to establish the first-ever smart TV in the NFT industry in collaboration with a digital art auction firm, Nifty Gateway. The new intelligent NFT TV platform is an innovative and integrative NFT collection of the latest range of smart TVs to provide users with the experience of the Web3 excitement from the comfort of their sofas.

The digit TV behemoth announced the partnership deal with Nifty Gateway on March 30 due to its expertise in auctioning multiple NFT collectibles.

An official press release from Samsung disclosed that Samsung’s innovative system has already integrated and supported Nifty Gateway in every model in the latest 2022 range of products, making Samsung the first TV manufacturer to incorporate NFT into its products.

Samsung, A Boost To The NFT Market

For more than ten years and counting, Samsung has been a leading player in the tech ecosystem by producing intelligent digital TVs, being a top player in the production of smartphones and laptops, and championing the creation of smart applications to improve users’ lives.

The company has sold millions of its TV sets worldwide. The partnership with Nifty Gateway means Samsung is paving the way for more NFT trading to a large pool of user base, thereby promoting the growth and acceptance of the NFT innovation.

According to the co-founder of Nifty Gateway, Cook Foster, the deal with Samsung is an exciting adventure that the Nifty team is happy to be part of. Samsung’s drive to develop an innovative experience to reach millions of people and promote the adoption of NFT to its customer base and beyond is a vision that both parties want to achieve.

Foster further added that Nifty Gateway could not be more excited to partner with the leading intelligent TV producer. Their quality products and services and dedication to the user experience are among the things the team at Nifty shares.

Samsung’s Choice of Nifty Gateway Over  OpenSea

Experts unanimously consider OpenSea the largest NFT marketplace in the industry due to the ease of registration and trading. It, however, does not have the range of services offered by Nifty Gateway.

While OpenSea supports multiple means of payment in cryptocurrency featuring about 150 different tokens, Nifty Gateway accepts payment in fiat only and lists tokens on the Gemini exchange.

Meanwhile, Nifty Gateway has an advantage over OpenSea. It offers NFT escrow services where users can store their NFTs in a secure wallet on the platform instead of their wallets—an option that most NFT collectors consider helpful to them.

Samsung’s choice appears to consider other variables other than transaction volumes or a large number of users; the rising thefts of NFTs seem to be the main reason why Nifty Gateway emerged as a partner to Samsung, as the platform boasts a topnotch security system.