With the addition of Beyond Sports to its portfolio, which notably encompasses online product firm Pulselive and regulating innovation platform Hawk-Eye, Sony is looking to strengthen its position in the athletic industry.

Potentials of Beyond Sports Integration 

A wide range of clients, along with the Professional Soccer Association, Premier League, and Super League Footie, currently employ Beyond Sports’ analytics visualization platform. Metadata is transformed using innovation into fresh kinds of output for outlets in the traditional, virtual, and gamespace.

The three firms will have to become Sony, a Japanese organization with goals to be equipped to provide solutions that support the tech revolution of football. According to SportsPro, Rufus Hack, remarked, “We are pleased to have Beyond Sports as authors significantly develop Sony’s games division.”

“We believe that combining Beyond Sports’ exceptional skills with Hawk-and Eye’s Pulselive’s outstanding companies would significantly advance our goal of being a significant collaborator to the national sports championships in the industry. With the takeover of Beyond Sports by Sony, its intelligence can be combined with Hawk-Eye. 

With the purchase of Beyond Sports, Sony will indeed be capable of integrating Hawk-Eye with its technologies. “In the games market, Beyond Sports does have a fantastic background for providing top-notch analytics and utilizing those insights to develop fresh, engaging cable channel products.

SONY’s Next Move into the Metaverse

We remain convinced of Hawk-data Eye’s surveillance experience and Beyond Sport’s database visualization ability will benefit our clientele. We are eager to keep expanding the range and uniqueness of our offerings. With the use of Beyond Sports’ visualization tools and Pulselive’s online materials, information gathered by Hawk-Eye might be used to make videos for an augmented reality product.

Hawk-Eye, which Sony purchased in 2011, is credited with laying the groundwork for its athletic division. Hiroshi Kawano, executive director  of Sony, commented, “We remain sure that now the purchase of Beyond Sports will only significantly enhance our industry field to realize innovative sporting events content combining live and simulations.”

“We seek to develop unique mixed martial arts encounters that unleash the force and passion of athletics by maximizing Beyond Sports’ innovation and knowledge.”