As they look to enter the growing NFT market, blockchain network platforms are increasingly becoming an attractive ecosystem for established businesses involved in various service delivery methods.

One of the most famous fashion companies globally, Dolce & Gabbana, has revealed its plans to expand its already established NFT collection on the Polygon blockchain after establishing its new community, DGFamily NFT, in partnership with a digital luxury and culture firm (UNXD).

UNXD is an NFT marketplace where the best digital luxury and culture are curated and displayed for interested parties who want to purchase them. UNXD features NFT collections from Dolce & Gabbana, Jacob & Co., and a host of other top-performing fashion brands.

NFT collectors can join the fashion brand on a journey to experience top-notch fashion in the metaverse. The Collezione Genesi fashion debut in September 2021 signaled the beginning of the journey of the Italian fashion company’s partnership with UNXD. 

The UNXD, a luxury fashion NFT marketplace, is the perfect medium for entry into the metaverse because of its wide range of exceptional fashion services created for NFTs to compete with the best.

Dolce & Gabbana’s Collezione Genesi

Following the launch of the first non-fungible token (NFT) collections by the fashion behemoth, the Collezione Genesi was officially born. As a result, Dolce & Gabbana want their NFT luxury fashion collection to stand apart from others while maintaining their original identity and trademarks even in the metaverse and beyond.

The Collezione Genesi is the name given to Dolce&d Gabbana’s first luxury NFT collection that includes physical and digital collections of the company’s products and services. The NFT luxury products marketplace hosted it, UNXD, created on the Polygon blockchain network.

At its launch, the Collezione Genesi came as a unique nine-piece NFT featuring distinct collections, with the best of them, the “Doge Crown,” being the costliest among others.

The Dolce & Gabbana lead designers created and designed the Doge’s Crown, featuring 7 sapphires and 142 diamonds in its collection. The design is an exquisitely crafted art, making it a joy to behold and the most expensive of all the NFTs.

NFT Slumps on the Polygon Blockchain

Despite a reported increase in the number of active users on the polygon blockchain, U.Today reported that the growth in active users came despite the drop in the global demand for NFT. The setback experienced by the NFT is marginal compared to the entry of new users on the Polygon blockchain network.

In January, sportswear maker Adidas and top Italian fashion house Prada announced their first partnership going into the NFT venture. Adidas revealed its collaboration with Prada to create a user-generated art plan for the NFT targeted at fashion and sportswear enthusiasts looking for the metaverse experience.

U.Today, recently reported that Polygon strengthened its whole network with Filecoin and has started assembling grants and hackathons to help development teams and other Polygon blockchain users improve their use of Filecoin and other integration systems in their networks.